2017/10/30Shimano Fest in Brazil

Creating Exhilarating Joy Promoting Sports

Shimano Latin America held 8th Shimano Fest 2017 on 14th to 17th September 2017. As a bicycle components company, Shimano Latin America has promoted the joy of bicycle riding among many people in this event. Over 25,000 people enjoyed this festival. Our goal was to have regular people, especially the ones who do not ride the bike yet, to enjoy a bicycle festival and to get to know its culture, athletes, brands and the atmosphere.

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