October 12 2012 | Print Print Page
Shimano and Craig Alexander Continue Long-Term Relationship

Kailua-Kona, Hawaii (Oct. 12th, 2012) - Five-time Ironman and 70.3 World Champion Craig ‘Crowie’ Alexander and Shimano today announced that they have renewed their relationship for another three years. Craig will remain Shimano’s top sponsored global triathlete and continue his invaluable role in product development, testing and use of Shimano components, wheels, footwear and PRO products in training and top global triathlon competitions. “Shimano is one of the global leaders in innovative technology in the bike industry and their support of athletes is also class leading. I am thrilled and honored to continue to be an ambassador for Shimano in the coming years,” said Alexander from his hotel in Kailua-Kona, Hawaii where he completing his final training before defending his Ironman World title.

Alexander continues a history of winning with Shimano

Craig was the first professional triathlete in the world to race on Shimano’s revolutionary Di2 electronic shifting technology and has since claimed multiple wins at the highest levels of triathlon competition. In addition to Shimano’s Di2 technology, he was also the first triathlete to test and win on Shimano’s new prototype Dura-Ace Blade Series aero wheels during the 2011 Ironman World Championships. Last year, Alexander’s bike split was over 13 minutes faster than his previous four attempts at the Ironman Hawaii, helping him break the 15-year old course record and become the oldest male in history to win the iconic race in Kailua-Kona.

“Crowie sets a gold standard for being a professional athlete and his attention to detail and understanding of technology makes him a perfect fit for the Shimano culture. Our global team here at Shimano is very fond of his work ethic, values, and professional record, and we are eager to continue working with him in the next generation of Shimano’s product development,” said Shimano’s Marketing Manager Dustin Brady. When it comes to Alexander’s weaponry in Kona this year and years to come, he will be using Shimano’s Dura-Ace Di2 road components, Dura-Ace pedals, Shimano shoes, PRO Missile aerobar and Shimano’s all-new Dura-Ace wheels with its D2 rim profile.