October 1 2013 | Print Print Page
Ultegra gets Best Trickle Down Tech Award
Triathlete, the largest triathlon resource in the world, today unveiled the Best of Eurobike Awards, honoring the products with the potential to help triathletes race and train better.
“Eurobike is the first showcase for most of the new and innovative cycling gear that will be available to all athletes in the coming year,” said Aaron Hersh, Senior Tech Editor of Triathlete. “There triathlon industry continues to move in a user-friendly direction, offering new gear that is more practical, functional and more affordable than ever before. Our goal was to emphasize some of the most exciting new gear and highlight the products that stood out among the bunch.”

Each of the 2013 Best of Eurobike winners are featured online at Triathlete.com:

Best Trickle-down Tech: Shimano Ultegra 6800

Delivering the shift quality and stopping performance of Dura-Ace 9000, first released in 2013, in a much more affordable package with minimal compromises makes this new component kit a supreme value.