Specially trained and certified builders manually craft each SHIMANO wheel. The passion and commitment these experts bring to their work is an essential, personal link between the soul of SHIMANO engineers in their quest for the perfect ride, and the ultimate performance of cyclists worldwide. SHIMANO makes its own hubs; it’s own spokes, rims and bearings. Every wheel is manufactured from parts produced in-house and meets the same quality control standards as SHIMANO’S world famous componentry. Then all wheels are marked with a unique serial number for complete traceability. It is a long, unrivaled legacy of excellence. It is the value of SHIMANO.