2021/03/21Renewal of Shimano Corporate Brand Logo
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In March 2021, on the occasion of the centennial anniversary of its founding, Shimano adopted a new Corporate Brand Logo, featuring a tricolor line of light green, blue, and deep blue, which respectively symbolize the land, the sky, and the sea. These colors also represent Shimano's worldview that it pursues to realize.
The existing logo, that is, the Shimano logotype, will now be used as the Shimano Product Brand Logo and will appear on products and their packaging, as part of product promotion, and on tools in Shimano's business domains.