President's Message

On March 21, 2021, Shimano celebrated the centennial anniversary of its founding.
On this occasion, I would like to express my deepest gratitude to you for your generous support of Shimano over the past century.

Shimano’s history originated in 1921, when its founder, Shozaburo Shimano, opened a small ironworks in Sakai, Osaka. Since the early days, when the founder began producing bicycle components, Shimano has constantly sought and developed various innovative technologies while expanding its markets throughout the world in the fields of bicycle components, fishing tackle, and rowing equipment.

Meanwhile, our way of manufacturing has been significantly impacted by the progress of digital technologies, such as those of IoT and AI. Moreover, we are urged to respond to changing views about enjoying outdoor sports, as well as changes in market trends and customers’ buying behaviors. Such changes are being accelerated by the COVID-19 pandemic, which has been prevailing recently.

Looking into the coming century, I believe that it is an urgent task for Shimano to radically innovate its manufacturing systems and improve its business efficiency by thoroughly adopting digital technologies so as to establish a corporate structure capable of meeting changing customer demands.

At the same time, we must strive to create a sustainable society, adhering to the following tagline: “Closer to Nature, Closer to People.” Since our products are used for activities performed in natural settings we are especially aware of our responsibility for protecting the natural environment. Concurrently, we must also fulfill our responsibility as a global corporate citizen and contribute to local communities.

In line with Shimano’s mission, “To promote health and happiness through the enjoyment of nature and the world around us,” we will continue to propose Captivating Products that meet changing customer demands to help them lead healthy and enriched lives. We will also work to long sustain Shimano as a Value Creating Company that creates new cycling and fishing cultures.

In these endeavors, I would like to request your continued support.