Mission Statement

Closer to Nature, Closer to People.

People know the joy of contacting their hearts to the breathing of nature.
People know the joy of meeting someone to communicate with each other.
That's simply because all people have nature in themselves.
And tools are largely connected with the joy of people.

We at Shimano have been providing attractive products with a focus on cycling and fishing, the most popular outdoor sports.

Wind touching the skin, sunlight streaming through the trees and wave patterns covering the water excite the hearts of people.
We are aiming to become a company to create excitements among people.

We will continue to support people to realize their dreams to create new lifestyles to bring them closer to nature and share the joy of life with each other.

Mission Statement

To promote health and happiness through the enjoyment of nature and the world around us.

Business Policy
  • We strive to provide quality products and services that are reliable and trustworthy.
  • We pledge to continually increase our corporate value and to ensure corporate management worthy of the trust placed in us.
  • We strive to provide a fair and vibrant work environment where all can share in the pleasure and satisfaction that comes with achievement.
  • We pledge to be a good corporate citizen, by preserving the environment and contributing to the prosperity of our community.
Team Shimano Guiding Principles
  • To inspire ourselves to think creatively and to strive for continuous self-improvement.
  • To continually improve our technical skills in order to meet the challenges of our dreams.
  • To achieve our objectives through innovation and responsiveness to the challenges we face.
President* (*Representative Director)