While this project has been ongoing since late 2014, the month of May saw the official launch of the Shimano/Peterborough Tourism Road Signs. This is an initiative which is local to Shimano Canada. Shimano Canada have long known how the good the road riding is in the area, but the supporting bicycle infrastructure has always been lacking. In an effort to solve the infrastructure issue, and to help make road riding more accessible to the community, Shimano Canada partnered with the local tourism board to create over 300km of marked road cycling routes and have posted 160 Shimano branded signs along the routes. While this practice may be commonplace in other parts of the world -- this is a first for the local community.