On 22nd～25th Aug 2019, Shimano Latin America held the 10th Shimano Fest 2019, a bicycle festival in Sao Paulo, Brazil.
In the four days, over 47,500 visitors came to the event.
At the venue, more than 200 booths exhibited their products and various bicycle races were held.
As the commemoration of the 10th event, some new activities such as an environmental education for children were conducted.
Moreover, wide variety of events such as a talk show for women riders and a bicycle lesson for children were held, everyone from beginners to pro riders enjoyed the event.