Challenge of Engendering Beauty Proposing a New Sports Bike for an Era in which Looks Mattered
In the 1980s, Shimano took on the challenge of creating more fashionable and beautiful components aiming to further promote the new value of sports bikes. Under these circumstances, Santé appeared in 1986. Santé means health in French and is often used as a word to give a toast. This name embraced the value that Santé promoted: the joy of owning quality goods and enjoyment of a new bicycle. In accordance with the trends of the lifestyle at that time, it was targeted at young people who wanted to make their daily lives richer. From the design aspect, its two-tone coloring based on pearl white and light gray provided subtly different shades depending on the angle from which it was viewed and the surface was finished so that it became as smooth as possible by hiding the bolts of each part. Shimano aimed to produce an appearance like jewelry that went beyond the bounds of bicycle components at that time. From the functional aspect, Shimano adopted all the component technologies that had been cultivated in conventional development activities. Santé was truly a components series that embodied the concept of Performance by Design.