It is easy to enjoy squid lure fishing. Shimano released Sephia in 2006 as a series for squid lure fishing. The series featured the characteristic color, also known as Sephia Red. Shimano pursued optimal functionality for squid fishing by using a reel, a rod, and a lure as a system. The reel was equipped with a full magnesium body and an aluminum machine-cut spool, which was derived from Shimano’s cold forging technology. It was the most lightweight product in the lineup in 2006. CI4, a new carbon material, was used for the reel in 2008 and for the rod in 2009, achieving significant weight reduction for the total tackle weight to 300 g. Shimano has deployed various models to meet the needs of beginners and experts, including BB, the basic model, SS, the mid-level model, and CI4+, the high-end model. Shimano has been leading the squid fishing market while being committed to weight reduction, rigidity, and high sensitivity.