Shimano started to upgrade its lineup of wear and accessories in the 1990s, in addition to the NEXUS series for surf fishing, ayu (sweetfish) fishing, and mountain stream fishing, and the Scorpion series mainly for bass (lure) fishing. In 2010, Shimano released XEFO as a clothing brand for various types of lure fishing to meet the needs of diversifying fishing categories. Shimano deployed many items, including wear, shoes, bags and vests, featuring calm colors using black as the keynote color and highly fashionable designs. While pursuing refinement in design, Shimano also focused on highly comfortable materials. It analyzed the movement and functionality required in lure fishing and embodied excellent functionality that demonstrated the highest performance. The products have been highly acclaimed by many lure anglers. XEFO continues to propose a comfortable and fashionable fishing style that only Shimano can offer with its profound expertise in fishing scenes.