Shimano Tricolor Project

Shimano Tricolor Project* promotes various activities to realize a sustainable society on the themes of Environment, Society, and Culture, in line with our mission, “To promote health and happiness through the enjoyment of nature and the world around us."

To promote health and happiness through the enjoyment of nature and the world around us.

Society

Environment

Culture

  • Environment

    Preserving a beautiful global environment
    Striving to preserve the natural setting is a basic responsibility for Shimano, since protecting the natural environment is a prerequisite for enjoying outdoor sports.
  • Society

    Supporting healthy and safe daily lives of people
    While offering captivating products and services, Shimano works to develop human resources capable of creating new value. Through these activities, Shimano seeks to achieve mutual prosperity with society by maintaining close communication with it.
  • Culture

    Promoting cultural creation
    Through provision of its products, Shimano conveys the fun and excitement of cycling and fishing to as many people as possible and proposes lifestyles highlighted by these activities. We believe this will help “promote health and happiness through the enjoyment of nature and the world around us.” For more information, click here.
SHIMANO
*What is Shimano Tricolor?
The “tricolor” used in Shimano‘s corporate brand logo represents the land (light green), the sky (blue), and the sea (deep blue) respectively, symbolizing Shimano’s business domain and its worldview that it pursues to realize.