Culture
Culture
Shimano organizes and supports a wide variety of events and activities to promote the cultural values of cycling and fishing, and also continues to provide information through bases for cultural promotion and media in countries around the world.
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Holding and Supporting
Bicycle and Fishing EventsFrom international professional races to local cycling events, there are bicycle races and events being held all over the world. The frontline of fishing is a field where new enjoyment is spreading with the evolution of fishing methods and tackles. Shimano is working to promote bicycle and fishing culture and enhance social value through continuous activities that support and encourage these fields.
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Bases for Cultural
PromotionShimano is working to promote the cultural value of bicycle and fishing, as well as the appeal of its products, through bases for cultural promotion in countries around the world. Each location also offers suggestions for a healthy and lively lifestyle with cycling and fishing.
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Media for Cultural
PromotionShimano is running various media to promote the enjoyment of cycling and fishing in order to contribute to people’s health and happiness.
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Support for Fostering
CultureShimano is aiming to foster bicycle and fishing culture, and is carrying out various support activities and holding events in countries around the world.
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Shimano Fest (Brasil)
Shimano Fest is a free bicycle festival, open to all audiences, with various activities and experiences that encourage plurality, unity and
Website
inclusion.
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Shimano Suzuka Road
One of Japan’s largest cycle sports
Website [Japanese only]
events, held by Shimano.
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Shimano Biker’s Festival
One of Japan’s largest events featuring sports bikes, particularly mountain
Website [Japanese only]
bikes.
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Shimano Experience Center
(the Netherlands)Sharing the enjoyment of cycling, fishing, and rowing with many more people.
Website
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Shimano Square
Promoting cycling and fishing events and “RIDE & FISH”, a lifestyle enjoying them at the same time.
Website [Japanese only]
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Shimano Cycling World (Singapore)
Developing cycling culture and
Website
promote the Shimano brand in
Southeast Asia.
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Shimano Bicycle Museum
As Japan’s only registered museum dedicated to bicycles, the museum promotes attractive features of bicycles from diverse viewpoints.
Website [Japanese only]
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Fishing Café
This website imparts information on
Website [Japanese only]
various topics related to fishing. It is
named “Fishing Café” since it is
designed to promote friendly
conversations among anglers, just like those held at a café.