Shimano Tricolor
What is Shimano Tricolor?
These are values that embody Shimano’s mission: “To promote health and happiness through the enjoyment of nature and the world around us.”
Through the new value created by the combination of Shimano’s products, people and culture, we will create a future full of excitement and happiness together.
The tricolor used in the corporate brand logo represents “land, sky and sea”, and symbolizes Shimano’s business domain and the worldview it is aiming for.
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Product
Shimano’s products
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contribute to the health and happiness of people, and we achieve this through our “outstanding
ideas”, “design ability” and “technical ability” which are always ahead of the times, as well as our “manufacturing ability” to realize these.
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Human
We are committed to “human capital development” in order to create new value,
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and we aim to coexist and prosper with society by providing captivating products and services and maintaining close communication with society.
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Culture
Shimano organizes and supports a wide variety of events and activities to
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promote the cultural values of cycling and fishing, and also continues to provide information through bases for cultural promotion and media
in countries around the world.
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Shimano Tricolor Report
The project’s activities are reported in a three-part series on “Product,” “Human ,” and “Culture.”
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Shimano Tricolor website
This website introduces
“ Product,” “Human,” and
“ Culture,” and also provides the latest activity reports on the Shimano Tricolor Project.
Shimano’s Initiatives to Achieve SDGs
Shimano’s various activities to promote environmental conservation and social responsibility are focused on the following priority.
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Decent Work and
Economic GrowthShimano is promoting safety measures with the aim of achieving zero occupational accidents since 2018. In addition, in 2022, we introduced staggered work hours and telecommuting to create a better working environment.
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Responsible Consumption and
ProductionIn promoting resource circulation (3R), we are advancing the reduction of disposable plastics and the recycling of logistics materials.
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Climate Action
We are promoting the reduction of energy use and the switch to renewable energy. Currently, converting the electricity used at our manufacturing sites to renewable energy.