Shimano Tricolor
The Shimano Tricolor represents
the sea,
the sky, and the land.
In addition, it expresses —through another set of Shimano tricolors—
the three essential elements required to bring to life Shimano’s mission:
“To promote health and happiness through the enjoyment of nature and the world around us.”
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Product
Shimano's products contribute to the health and happiness of people, and we achieve this through our outstanding
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“Planning”, “Design ” and “Development” which are always ahead of the times, as well as our “Manufacturing” to realize these.
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People
We are committed to “human capital development” in order to create new value,
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and we aim to coexist and prosper with society by providing captivating products and services and maintaining close communication with society.
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Culture
Shimano organizes and supports a wide variety of events and activities to
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promote the cultural values of cycling and fishing, and also continues to provide information through bases for cultural promotion and media
in countries around the world.
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Shimano Tricolor Report
The project's activities are reported in a three-part series on “Product”, “People”, and “Culture”.
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Shimano Tricolor website
This website introduces “Product”, “People”, and “Culture”, and also provides the latest activity reports on the Shimano Tricolor Project.