Shimano Tricolor Project

Environment

Preserving a beautiful global environment

Striving to preserve the natural setting is a basic responsibility for Shimano, since protecting the natural environment is a prerequisite for enjoying outdoor sports.

Society

Supporting healthy and safe daily lives of people

While offering captivating products and services, Shimano works to develop human resources capable of creating new value. Through these activities, Shimano seeks to achieve mutual prosperity with society by maintaining close communication with it.

Culture

Promoting cultural creation

Through provision of its products, Shimano conveys the fun and excitement of cycling and fishing to as many people as possible and proposes lifestyles highlighted by these activities. We believe this will help “promote health and happiness through the enjoyment of nature and the world around us.” For more information, click here.