The tricolor line, symbolizing the land, the sky, and the sea, represents Shimano’s business domains and the worldview that it pursues.
On the centennial anniversary of its founding, Shimano established a new corporate brand logo featuring a tricolor line, which represents Shimano’s corporate mission: “To promote health and happiness through the enjoyment of nature and the world around us.”
At the same time, we started the Shimano Tricolor Project to promote activities related to nature and people in line with the corporate mission. The themes of the project are “environment,” “society,” and “culture.”
Since Shimano’s products are basically used in natural settings, as a corporate citizen, Shimano will continue to engage in activities to help build a sustainable society. The themes of these activities are as follows:
Participation as a Visiting Instructor in the Safety and Health Management Training Program of the Sakai City Fire Bureau
Introduction of environmentally friendly packaging for bicycle-related products
SHIMANO (SINGAPORE) PTE. LTD. (Shimano Singapore) Introduction of Pre-order System to Employee Cafeteria and Food Waste Recycling
Blood Donation in Shimano Inc.