Shimano Tricolor Project
Shimano Tricolor Project
Shimano Tricolor Project* promotes various activities to realize a sustainable society on the themes of Environment, Society, and Culture, in line with our mission, “To promote health and happiness through the enjoyment of nature and the world around us."
To promote health and happiness through the enjoyment of nature and the world around us.
Society
Environment
Culture
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Environment
- Preserving a beautiful global environment
- Striving to preserve the natural setting is a basic responsibility for Shimano, since protecting the natural environment is a prerequisite for enjoying outdoor sports.
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Society
- Supporting healthy and safe daily lives of people
- While offering captivating products and services, Shimano works to develop human resources capable of creating new value. Through these activities, Shimano seeks to achieve mutual prosperity with society by maintaining close communication with it.
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Culture
- Promoting cultural creation
- Through provision of its products, Shimano conveys the fun and excitement of cycling and fishing to as many people as possible and proposes lifestyles highlighted by these activities. We believe this will help “promote health and happiness through the enjoyment of nature and the world around us.” For more information, click here.
- *What is Shimano Tricolor?
- The “tricolor” used in Shimano‘s corporate brand logo represents the land (light green), the sky (blue), and the sea (deep blue) respectively, symbolizing Shimano’s business domain and its worldview that it pursues to realize.
Project News
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Shimano Racing Team Visits an After-school Room at an Elementary School to Give a Lecture and Hands-on Experience
2022/9/1Culture
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Holding the 30th Shimano Biker's Festival for the First Time in Three Years
2022/8/24Culture
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The MLIT’s “Bicycle Commute Promoting Company” Declaration Project Certifies Shimano as an “Excellent Company”
2022/6/24Society
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Shimano’s innovative REVO short, made from upcycled car airbags, wins the prestigious iF Design Award.
2022/6/6Environment
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Issuance of Social Activity Report 2021
2022/4/27Society
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In cooperation with Docomo Bike Share providing information to "JOY RIDE," a health contents distribution project
2022/3/15Culture
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Reduction of CO2 emissions in the heat treatment process
2022/3/8Environment
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Participation as a Visiting Instructor in the Safety and Health Management Training Program of the Sakai City Fire Bureau
2022/1/5Society
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Introduction of environmentally friendly packaging for bicycle-related products
2021/12/7Environmant
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SHIMANO (SINGAPORE) PTE. LTD. (Shimano Singapore) Introduction of Pre-order System to Employee Cafeteria and Food Waste Recycling
2021/12/7Society
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Blood Donation in Shimano Inc.
2021/11/26Society