“To Promote Health and Happiness through the Enjoyment of Nature and the World around us.”
Upholding this motto, all Team Shimano members actively commit to local society and global environmental preservation.
These three-colored lines represent Shimano’s CSR and cultural initiatives, aimed at building deeper, closer, and more harmonious relations between people and nature.
The tricolor line symbolizes nature itself. Light green, blue and deep blue represent land, sky and sea respectively. As well, the logotype with tricolor line represents the Shimano’s corporate mission: “To promote health and happiness through the enjoyment of nature and the world around us.