Shimano has launched the “Shimano Trail Born Fund”, a commitment to support the Global MTB Trail Building Projects to the tune of $10 million over 10 years, with the aim of expanding and preserving MTB trails. The program will focus on select areas in North America, European, and Oceania and will further expand across these regions in 2025. By 2026, it will be expanded to include Asia, Africa, and Central and South America.
Today, trails have become an indispensable part of MTB. Through this project, Shimano will contribute to the further development of global MTB culture.
