Shimano Latin America (Brazil) hosted Shimano Fest 2026, one of Latin America's largest cycling events, from August 20 to 23, 2026.
Held at Memorial da América Latina in São Paulo, Brazil, the event was organized as a two-day Trade Show for bicycle industry professionals followed by a two-day Bike Festival open to the public free of charge. Approximately 150 exhibitors and 400 brands participated, and the event welcomed around 40,000 visitors over the four days.
In addition to exhibition booths, visitors enjoyed a wide range of activities, including bicycle test rides, ride events, a kids’ area, and a mechanics championship. These diverse programs provided opportunities for people to experience the many attractions of cycling.
The event also featured discussions aligned with the theme of Shimano Fest 2026, #ActiveMobilitySF26, where participants exchanged views on the value and potential of bicycles as a sustainable means of transportation.
Bringing together people of all ages and levels of cycling experience, the four-day event provided opportunities for connection, discovery, and shared experiences through cycling.
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